As part of my MA in International Communication, I worked on a marketing campaign for Beerwulf. Beerwulf is an international beer seller, and they tasked us with the question: "What communication strategy can Beerwulf use to strengthen its brand-customer relationships to increase home draught sales as well as increasing its customer lifetime value?"
In order to create an effective campaign, we conducted extensive research into Beerwulf, the beer market and the Dutch customer. We then utilized this information to translate it into actionable goals, including KPI's, that were then in turn used as the foundation of the creative elements of the campaign as can be seen below.
Based on our insights we created a campaign focused on showcasing what the practical and social benefits of Beerwulf's beer taps can be for their customers. For this, we created the "It's not a party without Beerwulf" campaign, which included several visuals and videos to support the story.
Additionally, a collectible campaign was created around finding the "Gold beer opener" which would award winners with a free beer tap or free kegs for a beer tap they already owned.